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Friday, 18 March 2016

App Store Optimization Services

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and in top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. App Marketing will help you to build relationships with your consumers and at the same time it increases the exposure of the App across mobile devices.

Strategies used:
  • Increasing organic downloads by implementing data-driven app store optimization
  • Analyzing the currently used keywords and keyphrases by frequency and relative weight
  • Researching the keywords used by competitors
  • Redesigning the set of keywords, app title and app description
  • Developing the set of recommendations for amendments/changes in the keywords set
  • App icon and app store screenshots design A/B split testing
  • Determining the estimated traffic sources for Android apps
  • Implementing iterative strategy – release, test, analyze, implement and plan the next update

1 comment:

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