App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and in top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app. App Marketing will help you to build relationships with your consumers and at the same time it increases the exposure of the App across mobile devices.